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Green Initiatives: Lowering Costs and Increasing Efficiency in the Data Center

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A recent study by Aberdeen surveyed over 175 organizations, and results provide evidence that Best-in-Class IT organizations experience lower operating costs, improved application and data availability, and an enhanced corporate image as a result of implementing a green initiative.

Most IT organizations are tasked with lowering costs and increasing the overall efficiency of their infrastructure, and these goals are consistent with those of a green strategy. Of course, some companies do consciously implement green initiatives which include specific cost and efficiency, but the fact is that whether it is called a green initiative or not, the effect on the data center costs and operations should be the same.

'Green IT' is rapidly becoming one of 2008's industry buzzwords. Aberdeen's research shows that 30 percent of responding companies are actively engaged in a green strategy, while another 35 percent are interested in evaluating an energy initiative.

Jeff Hill Jeff Hill
Senior Research Analyst, Technology, Aberdeen Group

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