PDF Document Download
Winning e-Commerce Strategies - The Critical Factors that Can Make or Break a Successful e-Commerce Implementation
You must be a logged in to view this document.
In the last few years we have seen online sales grow very rapidly as a percent of overall retail sales U.S. online retail sales will more than double over the next six years, reaching $316 billion by 2010. According to a new report from Forrester Research, the growing population of online shopping households, combined with effective multichannel integration and site improvements from retailers, will drive e-commerce growth to account for 12 percent of total retail sales in 2010, up from nearly 7 percent in 2004.
Retailers have a number of options today to implement their new cross channel strategy including either new packages or custom build implementations which essentially are replacing their current legacy eCommerce platform and upgrading their current systems. Predominantly most retailers had invested in first-generation e-commerce applications during the last decade to meet the growing consumer demand. These standalone systems (quite often highly customized) are now becoming a barrier preventing retailers from satisfying the evolving cross channel consumer expectation; thus most of them are in a process of a complete revamp.