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Customer 1-on-1 : Creating the Personalized Business Ecosystem

Customer 1-on-1 : Creating the Personalized Business Ecosystem

A digitized world has changed production and consumption paradigms irrevocably. As the consumer moves online, his sphere of activities-social, transactional, recreational, knowledge-oriented-are increasingly being conducted in the virtual space. HCL's customer-centric solution for Media and Publishing companies helps create such a personalized interaction zone for online consumers through relevant data aggregation, advanced analytics and web techniques to promote products, services, trials and deal offers that are almost

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