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Top UC Applications Are Now Apparent
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Unified Communications (UC) is defined as communications integrated to optimize business processes. Competitive advantage in business is created by changing or optimizing a company's value, i.e. the series of business processes that deliver value, goods and services to customers. Most companies don't optimize their business communications strategies in such big leaps, rather than focus in on elements of their existing value chain to make significant improvements or innovations.
A typical value chain model will include the following elements:
Develop -> Market -> Sell -> Produce -> Deliver -> Service
Communications are present in some form and to some degree of intensity and criticality in each of these value chain elements. UC involves the people within these processes as they communicate with other people, as well as with their information resources and the tools of their jobs. In a wonderful synergy of customer requirements and supplier innovations, five applications of these technologies are emerging as the core of the UC market:
The UC applications attack the major communication bottlenecks or 'hot spots' in business processes. The UC applications add value and produce high returns in certain areas because they: