Head to Head: Bill Hostmann & Christina McKeon

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Excerpt:

Bill Hostmann, VP Distingusihed Analyst, Gartner, has over 17 years of experience within the IT industry and six years of work experience at Gartner.

When asked how he felt customer requirements have changed in the last two years to position BI as a strategic priority as opposed as an IT nice-to-have, Hostmann said, 'The primary and most significant business drivers of BI are the need to align resources against strategic objectives.'

Christina McKeon, Director of Product Marketing, Performance Management, Infor, has over 15 years of marketing experience including managing product marketing initiative at SAS covering business intelligence and analytics markets. McKeon has spoken to IT and business audiences on performance management, business intelligence and analytics at industry conferences including TDWI and APICs.

Christina's three tips to any CIO or VP in the process of looking for strategic vendors within the BI and CPM markets include asking:

Is it integrated?
Is it unified?
Is it comprehensive?

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