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PDF Document Download Document: Transforming Store Operations and Customer Experience Mobility Takes Retail Operations to the Next LevelYou must be a logged in to view this document.
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| Excerpt: Retailers are in the process of building mobile applications, seeing an opportunity to enable one-to-one marketing and improve customer experience. Retail supply chains have become increasingly global and complex, presenting greater challenges in managing supply and demand. New customers and distribution channels have developed, enhanced by technological innovations and geographical expansion. Existing channels are under pressure and require constant change to retain market position. Retailers have long used mobile devices for inventory purposes, but now they are racing to catch up with their customers' broad use of mobility. There is a strong demand for customer-facing mobility solutions and solutions for mobilizing store associates to enable better customer service. In countless ways, mobility is boosting business productivity, speed and responsiveness. Tools like notebook computers, PDAs, cell phones, Wi-Fi networks and Virtual Private Networks (VPNs) have turned 'business on the move' into 'business as usual'. At the same time, a number of organizations have also implemented mobility in a tactical and piecemeal manner, not realizing the gains possible from adopting a true strategic approach to mobility. |