RSS: Making Enterprise 2.0 Work

Many organizations have discovered that RSS needs to be a crucial part of any Enterprise 2.0 initiative they undertake, either as the glue that binds all of the other tools together or as the first component to be rolled out.

In today's interconnected world, information is the currency for business. E-mail is typically the communications vehicle within a company and information overload is a significant problem. Web 2.0 tools have made the problem more acute by making it easier for more people to quickly publish information.

To help address these challenges, many organizations have turned to blogs, wikis, podcasts, tagging, and social networking tools. Success of these Enterprise 2.0 tools, particularly collaboration platforms such as blogs and wikis, depends on both usage by those who should be active participants as well as effective notification to people who might not actively contribute, but still need to be aware of updates.