Vision for Dynamic Business Service Management

Today businesses expect IT to be not just a technology provider but also an engine for growth. This expanded role challenges IT to deliver high-quality, business-oriented services while coping with escalating technology complexity and diversity and driving down costs. IT needs a unified management approach that directly links IT to the business and increases efficiency through well-controlled automation.

IT can move beyond technological-centric management to Dynamic Business Service Management (BSM). This dynamic BSM links IT services to business priorities, ensuring that IT priorities and investments are aligned with business goals.

IT organizations can start to reap the tactical and strategic advantages offered through initiatives that focus on consolidating infrastructure management, implementing service management best practices, improving application performance and service levels and automating the data center.

By applying new levels of consolidation, automation and insight, dynamic BSM delivers improved service levels, business alignment and cost controls. BSM also provides the ability to manage service at the transaction level, which enables you to better manage user experience and provide more relevant business information.

Dynamic Business Service Management moves beyond traditional BSM to deliver the flexibility and innovation to support the agile enterprise, including:

• Enabling the IT organization to manage across technology silos and focus on the business processes they support, by providing deep insight into how the infrastructure aligns with processes and maintaining this information in a changing environment
• Integrating with a portfolio approach to managing service and service-user identities for complete management if the entire service life cycle
• Reaching beyond an asset-centric of management to provide a 360-degree view of all service attributes