Six Essentials for Cross Channel Success
Customers are interacting with businesses through multiple touch points for research, ordering, payment, tracking and customer service. Many retailers that invested in cross-channel management did not consider the pitfalls and ended up in disjointed business processes, inconsistent channels and a loosely integrated ecosystem. We have helped our customers successfully transition their siloed individual channels to become cross-channel efficient by an approach with six essentials - Business Solutions, Integration, Architecture, Governance, Performance Measurement and Network and Infrastructure Management. The result - enhanced customer experience, visibility to customers' shopping behavior and improved conversion rate.